Lift Ev'ry Voice
Lillian M. Whitlow
$34. 99 hardcover|$23. 99 softcover|$3. 99 ebook
Lillian M. Whitlow's Lift Ev'ry Voice is a collection of short biographies (传记) of several African-Americans in history who have provided America with their great gifts in music, sports, art, literary (文学的) works, theatre and other fields.
It Came by Loss
Bill McCausland
$34. 99 hardcover|$23. 99 softcover|$3. 99 ebook
It Came by Loss is a story about Pete Gordon and his struggles after the death of his mother, the disastrous death of his friend and how he was able to rise from these bad experiences.
The Making of a Physician
Harry L. Graber, M. D. F. A. C. C.
$29. 99 hardcover|$19. 99 softcover|$3. 99 ebook
This book was written to help readers develop a greater appreciation of their own environmental experiences and consider them as influences in the-decision-making of their lives. It has a message to encourage others to pursue(追求) a medical profession(职业).
The Special and the Ordinary
David Clapham
$26. 95 hardcover|$16. 95 softcover|$3. 99 ebook
The Special and the Ordinary shares the unusual story of two young people as they come of age and step into the future, each with a different idea on what it means to be true to themselves. iUniverse gave The Special and the Ordinary the Editor's Choice award.
Procter & Gamble (P&G), one of the world's biggest marketers, has announced a change in the way it buys advertising on Facebook. It has started cutting its spend on highly targeted ads and increasing its spend on ads that address much larger numbers of the potential audiences for its brands, which include Tide, Pampers and Gillette. Explaining this change of emphasis, P&G's global brand building officer, Marc Pritchard, said, "We targeted too much, and went too narrow."
Facebook's astonishing income growth comes, in part, from its ability to deliver micro-targeted audiences (推送精准目标受众) to advertisers, and P&G in fact admits that it has wasted millions of dollars in the misguided pursuit of effectiveness.
Facebook used to be irresistible to advertisers. It presents advertisers this question: Instead of sending your message to millions in a television ad, why not use data to reach only those you need to reach? But as many people may have noticed, making perfectly targeted ads appears to be much harder than it sounds. Most digital ads are easily ignored. Information about consumers is not the same as insight into human beings.
The more fundamental problem with micro-targeting is that for big brands, advertising has never really been about messages—even brand owners have never quite realized it. It is about the creation of shared memories, triggered at the point of purchase. Think about some of the great brands: Nike, Apple, and yes, Pampers. If you buy them, it is because you know millions of others do, and because they seem to stand for something that, far from being unique to you, is common to all of us: achievement, creativity, and nurturing. The broader these brands go, the better they do.
When a consumer reaches for something on the shelf, they usually reach for the familiar. To achieve that status, a brand needs to have done something that lots of people regularly see, notice and enjoy. What seemed to be the wastefulness of TV was in fact its secret sauce. By reaching large numbers of people at the same time, TV ads had the power to turn brands into cultural icons, which took up consumers' minds.
In its conversations with advertisers, Facebook now talks less about targeting, preferring to emphasize the large number of consumers that it can help brands to reach. It is investing in video functions and is encouraging its clients to make short films. After years of telling clients TV is wasteful, it is now doing a good job of imitating it.
Starting the day on an egg could keep your blood pressure under control, research suggests. Scientists have shown that eggs produce proteins with a function similar to that of powerful blood pressure-lowering drugs.
The research, from the University of Alberta in Canada, showed that when eggs come in contact with stomach enzymes (酶) they produce a protein that acts in the same way as Ace inhibitors, but more work is needed to show the effects outside a lab and in the human body.
Earlier this month, British researchers declared that, contrary to popular beliefs, it is healthy to go to work on an egg. They concluded that the type of cholesterol (胆固醇) found in eggs has little effect on increasing heart disease risks.
Researcher Professor Bruce Griffin, from the University of Surrey, said, "The wrong beliefs linking egg eating to high blood cholesterol and heart disease must be corrected. The amount of fat in our diet has an effect on blood cholesterol that is several times greater than the relatively small amounts of cholesterol found in eggs. The UK public do not need to be limiting the number of eggs they eat. They can be encouraged to include them in a healthy diet as they are one of nature's most nutritious foods."
The British Heart Foundation dropped its three-egg-a-week limit in 2005. However, almost half of Britons believe the limit still applies.
Father Christmas might be used to making miracles each and every year, but he may fail to make dreams come true for some of Britain's children in recent years.
According to a survey of children's wish lists, the tenth most asked for present was for a dad, while the first was for a baby brother or sister.
The survey showed that children aged 3 to 12 were hoping for expensive presents including a car, at number four, and a house, at number seven. The gifts included chocolates at number six and a stick of rock candy at number nine. A total of 17 out of the top 50 requests were for unusual pets, including elephants and donkeys. iPhones and iPads both appeared in the top 50 most desired Christmas gifts.
That is because "Dad" came in at number 10, while "Mum" only made it in as the 23rd most requested present on their little ones' lists.
One child asked for the actress, Eva Longoria. And another child wished Taylor Swift would come knocking on the door on Christmas morning.
A. The latest electronics also made a strong appearance on the wish lists.
B. But there were some gifts in the top ten that were more easily provided.
C. The UK's mums might be a little upset.
D. That's because children's Christmas wish lists contain many gifts not always readily available.
E. "Mum" is the more desired Christmas gift compared to "Dad".
F. Unbelievably, some famous people were also a popular choice as Christmas gifts.
G. Britain's children are not satisfied with Christmas gifts from Father Christmas.
I can vividly remember the moment I realized that people were frightened of my brother. I was 18, and my boss at the time was telling me about how several days earlier he had taken his little girl down to the local playground. My brother, who loves 1 and is severely autistic(孤独症的), was already there. "I was frightened he would 2 my little girl," my boss told me. I'm still not 3 why he told me this. Perhaps he was admitting his own 4, but to me it felt like an 5. It made my heart hurt that my 6 brother should inspire fear like that. It made me angry that this man felt his ignorance was worth 7. I imagine the anger and hurt I felt then is something 8 to how the parents of Faruk Ali were feeling, days after their autistic son was 9 in the street by two police officers as he was outside his house, helping to collect rubbish. Collecting rubbish probably made him 10 .Many autistic people enjoy organizing and systematizing, and his simple enjoyment of this 11 being interrupted in such a seemingly violent way simply because he looked "suspicious" must have hurt him 12. Disabled people and their relatives will be aware of the 13 and ignorance that the general public may have. That this can sometimes turn into 14 is absolutely terrifying. Andrew Young, a man with Asperger's syndrome, a kind of autism, was15 after pointing out that cycling on the pavement was dangerous. Some people with Asperger's believe following 16 is very important, but 17 someone so can be interpreted as "threatening", as his killer said.
Clearly, life is not just 18 for those with autism, but for people with mental illness and mobility problems, 19 anyone whose behavior might not 20 the majority definition of "normal".
Worldfamous physicist Stephen Hawking has died at the age of 76. He died (peaceful) at his home in Cambridge in the early (hour) of Wednesday.
Hawking was known the public for his work with black holes and relativity, and wrote several popular science books including A Brief History of Time.At the age of 22, Prof. Hawking (give) only a few years to live after doctors declared that he suffered from a rare disease.The illness left him in a wheelchair and he was (able) to speak except through a voice synthesizer (合成器).
Prof. Hawking was the first (set) out a theory of cosmology (宇宙学) explained by a union of the general theory of relativity and quantum mechanics.He also discovered that black holes (leak) energy and fade to nothing—a phenomenon that would (late) become known as Hawking radiation. Through his work with mathematician Sir Roger Penrose, he proved that Einstein's general theory of relativity suggests space and time would have a beginning in the Big Bang and end in black holes.
In a statement his children praised his "courage and persistence" and said his "brilliance and humour" inspired people across the world.They added, "He once said, 'It would not be much of a universe it wasn't home to the people you love.' We will miss him forever."
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