A new commodity brings about a highly profitable, fast-growing industry, urging antitrust（反垄断）regulators to step in to check those who control its flow. A century ago ,the resource in question was oil. Now similar concerns are being raised by the giants（巨头）that deal in data, the oil of the digital age. The most valuable firms are Google, Amazon, Facebook and Microsoft. All look unstoppable.
Such situations have led to calls for the tech giants to be broken up. But size alone is not a crime, The giants' success has benefited consumers. Few want to live without search engines or a quick delivery, Far from charging consumers high prices, many of these services are free (users pay, in effect, by handing over yet more data). And the appearance of new-born giants suggests that newcomers can make waves, too.
But there is cause for concern. The internet has made data abundant, all-present and far more valuable, changing the nature of data and competition. Google initially used the data collected from users to target advertising better. But recently it has discovered that data can be turned into new services: translation and visual recognition, to be sold to other companies. Internet companies' control of data gives them enormous power. So they have a “God's eye view” of activities in their own markets and beyond.
This nature of data makes the antitrust measures of the past less useful. Breaking up firms like Google into five small ones would not stop remaking themselves: in time, one of them would become great again. A rethink is required—and as a new approach starts to become apparent, two ideas stand out.
The first is that antitrust authorities need to move form the industrial age into the 21st century. When considering a merger(兼并),for example, they have traditionally used size to determine when to step in. They now need to take into account the extent of firms' data assets(资产) when assessing the impact of deals. The purchase price could also be a signal that an established company is buying a new-born threat. When this takes place, especially when a new-born company has no revenue to speak of, the regulators should raise red flags.
The second principle is to loosen the control that providers of on-line services have over data and give more to those who supply them. Companies could be forced to consumers what information they hold and how many money they make from it. Governments could order the sharing of certain kinds of data, with users' consent.
Restarting antitrust for the information age will not be easy But if governments don't wants a data economy by a few giants, they must act soon.
D
Old Problem ， New Approaches
While clean energy is increasingly used in our daily life，global warning will continue for some decades after CO2 emissions（排放）peak. So even if emission were to begin decrease today，we would still face the challenge of adapting to climate. Here I will stress some smarter and more creative examples of climate adaptation.
When it comes to adaptation，it is important to understand that climate change is a process. We are therefore not talking about adapting to a new standard，but to a constantly shifting set of conditions. This is why in part at least，the US National Climate Assessment says that:”there is no ‘one-size fit all' adaptation.” Nevertheless，there are some actions that offer much and carry little risk or cost.
Around the world people are adapting in surprising ways，especially in some poor countries，Floods have some more damaging in Bangladesh in recent decades. Mohammed Rezwan saw opportunity where others saw only disaster. His not-for-profit organization runs 100 river boats that server as floating libraries，schools，and health clinics，and are equipment with solar panels and other communication facilities. Rezwan is creating floating connectivity（连接） to replace flooded roads and highways. But he is also working at a far more fundamental level：his staff people how to make floating gardens fish ponds prevent starvation during the wet season.
Elsewhere in Asia even more astonishing actions are being taken. Chewang Nophel lives in a mountainous region in India, where he is known as the Ice Man. The loss of glaciers(冰川) there due to global warming represents an enormous threat to agriculture. Without the glaciers, water will arrive in the rivers at times when it can damage crops. Norphel's inspiration come from seeing the waste of water over winter, when it was not needed. He directed the wasted water into shallow basins where it froze, and was stored until the spring. His fields of ice supply perfectly timed irrigation(灌溉) water. Having created nine such ice reserves. Nophel calculates that he has stored about 200, 000m3 of water. Climate change is a continuing process, so Norhel's ice reserves will not last forever. Warming will overtake them. But he is providing a few years during which the farmers will, perhaps, be able to find other means of adapting.
Increasing Earth's reflectiveness can cool the planet. In southern Spain the sudden increase of greenhouses (which reflect light back to space) has changed the warming trend locally, and actually cooled the region. While Spain as a whole is heating up quickly, temperatures near the greenhouses have decreased. This example should act as an inspiration for all cities. By painting buildings white, cities may slow down the warming process.
In Peru, local farmers around a mountain with a glacier that has already fallen victim to climate change have begun painting the entire mountain peak white in the hope that the added reflectiveness will restore the life-giving ice. The outcome is still far from clear, But the World Bank has included the project on its of ‘100 ideas to save the planet”.
More ordinary forms of adaptation are happening everywhere. A friend of mine owns an area of land in western Victoria. Over five generations the land has been too wet for cropping. But during the past decade declining rainfall has allows him to plant highly profitable crops. Farmers in many countries are also adapting like this—either by growing new produce, or by growing the same things differently. This is common sense, But some suggestions for adapting are not. When the polluting industries argue that we've lost the battle to control carbon pollution and have no choice but to adapt, it's a nonsense designed to make the case for business as usual.
Human beings will continue to adapt to the changing climate in both ordinary and astonishing ways. But the most sensible form of adaptation is surely to adapt our energy systems to emit less carbon pollution. After all, if we adapt in the way, we may avoid the need to change in so many others.
