First-time shoppers at Seattle-based Amazon Go may feel as though they were stealing. That's because the 1,800 square-foot grocery store, which opened its doors to the public on January 22, has no cashiers or even checkout counters. Instead, as the name indicates, customers merely grab what they need and go! But before you start celebrating, the goods are not free—the cost of the purchase(s) is/are calculated electronically using “Just Walk Out” technology.
The process is simple. Upon entering the store, shoppers “sign-in” by scanning their smartphones. Every item selected gets added to the bill automatically. If the customer changes his mind, all he has to do is return the purchase to the shelf, and it will be removed from the final bill. Though consumers will not find everything they need, they will be able to buy basics like bread, milk, and drinks. There are also numerous ready-to-eat breakfast, lunch, and dinner choices made by chefs in the on-site kitchen. Those that prefer to cook at home can select from the wide variety of Amazon Meal Packages.
Once the customer exits the store, the system processes the purchases and charges the cost to their Amazon account. Within seconds, the customer is notified of the deal with a digital receipt that lists each item bought, as well as the time spent in the store. The accurate tracking is possible thanks to multiple smart cameras that monitor everything the shopper is doing. Kumar explains,“Cameras figure out which interactions(互动) you have with the shelves. Computer vision figures out which items are taken. Machine-learning also determines which item it is.” The company insists that the system is so accurate that shoplifting(偷盗) is impossible. And they should know, considering that Amazon employees have been shopping there since 2015!
The store has raised some concern about the jobs of the over 3.5 million cashiers in America. However, Amazon officials say they have nothing to worry about because human employees are not being displaced. They are simply assigned other essential tasks, like preparing meals, restocking shelves, assisting customers, and solving technical issues.
