“The world feels anxious and divided, and Facebook has a lot of work to do whether it's protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is well spent,” Zuckerberg wrote on Facebook in January.
If the tech firm succeeded, Facebook would end 2018 on a much better path. But the cracks in Zuckerberg's social media empire only grew as scandals(丑闻)about data misuse, security and even Facebook's leadership piled up.
The social network has faced criticism many times since launching 14 years ago, but the public uproar reached new heights in 2018. Facebook's missteps, even as it tried to fix its problems, were yet another reminder of what happens when a company grows rapidly with little oversight(监管). They also set the stage for another showdown between the tech powerhouse and lawmakers who have their own ideas on how to manage a platform used by 2.3 billion people every month.
“I think there's just a general growing consensus from both parties in Congress that self-policing is not going to work,” Democratic senator Mark Warner of Virginia said in an interview. Facebook pointed to a series of notes Zuckerberg published this year outlining what the tech firm has done to combat(战斗，争论)election meddling(好干预的), as well as hate speech, misinformation and other offensive content. The social network pulled down more than 1.5 billion fake accounts, launched a database of political ads and announced the creation of a Supreme Court like independent body to oversee content appals.
But in many ways, Zuckerberg fell short of his New Year's resolution(决议). UN investigators said Facebook played a role in spreading hate speech that fueled ethnic cleansing(清洗)in Myanmar. Media outlets found loopholes(漏洞)and errors in Facebook's political ads database. Users questioned whether they should delete Facebook after learning that Cambridge Analytical, a UK political consulting firm with ties to Donald Trump's 2016 presidential campaign, gathered data on as many as 87 million Facebook users without their permission.
In short, Facebook's problems ballooned out of the company's control.
“They created a platform where sharing was mindlessly easy and interacting with each other required almost no forethought at all,” said Woodrow Hertzog, a law and computer science professor at Northeastern University. “As a result, there was massive sharing, including leaking of personal information that put lots of people at risk.”
