The Palace Museum, as known as the Forbidden City, began selling souvenirs and other peripheral (周边的) products on Alibaba's Taobao in October 2010. The latest statistics show sales reached 1.5 billion yuan in 2017, said Shan Jixiang, the Former museum curator (馆长). Meanwhile, the number of cultural and creative products available for sale at the Palace Museum increased from 195 in 2013 to 9,170 in 2016. "The income from the cultural and creative industries made it possible for the Palace Museum to hold 62,000 educational activities in 2018, bringing more visitors to our museum," Shan added. |
The Number of Visitors (million per year)
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