"Made in China" is having its moment now—and it's a fashionable one.
The story of Chinese fashion began in 2011 when Feiyue and Huili, both Chinese sports shoe brands (品牌), suddenly got international attention. Their products were seen all over the world. Chinese sportswear brand Li Ning was at the New York Fashion Week in September, 2018. They showed their new designs~ sweaters and jackets with Chinese characters.
Shaun Rein, managing director of China Market Research Group, said that the latest Chinese brands no longer catch customers" eye by low price. He told CNN, "They are sure that they can head to head with foreign brands."
Maybe it is because China's young people are now more confident about their own culture. They don't show immediate interest in western culture any more.
"Today's young people in China are crazy about Chinese cultural elements (元素)," Jin Qu ,the manager of a clothing shopping website, said at a cultural festival in 2018. "They" like these elements printed on their clothes, even the brand picture of Laoganma in China, which was once seen as outside of fashion. But now young people are proud of these Chinese symbols."
In fact, many stars in the West are now interested in Chinese cultural elements in fashion. Rihanna, a US singer, for example, wore a Chinese red dress to the 2015 Met Gala in New York. The dress was designed and made by Chinese designer Guo Pei.
"We have to move from making to creating," Chinese-American designer Aric Chen once told The New York Times. "We want to replace the words 'Made in China' with "Designed in China'."
