Do you like to show off your expensive items? You could find yourself without friends! Scientists prove that expensive status symbols make you look less socially attractive.
Items such as a fancy car and a Rolex watch are often thought to increase our social standing(地位) and often come with a high price tag(标签).According to the latest research, however, it has the opposite effect and people would prefer to be friends with someone who places less value on material objects.
"Often we think that status symbols will make us look more socially attractive to others," says Stephen Garcia, the study's leading author from the University of Michigan. He adds, "However, our research suggests that these status signals actually make us look less socially attractive.
The researchers conducted six studies which assessed how people presented themselves and how people viewed strangers. People who chose to wear higher status items tended to get a negative response, but people wanted to be friends with people who preferred lower status symbols.
The study took the role of the luxury(奢侈) item to see if it was possible that the expensive item itself played a part in people's reactions. The definition of a status symbol changed based on a person's socioeconomic status, but the same effect of keeping off potential friends was seen regardless of social position.
"At a social level, we may be wasting billions of dollars on expensive status symbols that finally keep others from wanting to associate with us, "says Kimberlee Weaver Livnat at the University of Haifa. She says, "And to the extent that close friendships are important to well-being, and we may be unintentionally hurting ourselves."
However, Patricia Chen of the National University of Singapore said this does not necessarily mean status symbols are a bad thing. She says, "Our findings right now only apply to the formation of new friendships. Status symbols may be beneficial at other times and in other settings, such as when trying to establish new business contacts."
