Pink has never been one of the favourite colours of the fashion industry, as it's often seen as silly and not cool enough. But this spring, it's having its moment in the spotlight, all thanks to the fact that the colour is no longer all about being girly and sweet. Instead, pink is taking on a new meaning of independence and power.
This shift happened last month during the Women's March. Tens of thousands of women filled the streets of major cities in the US and in countries all around the world to protest(抗议)against the disrespect to women. What was unusual about the protests is that a lot of people taking part were wearing pink hats, making the streets appear like a "sea of pink". Even though the hats were without any slogan (标语),their pink colour is thought to have sent out a message that is louder than any words. "We women have power and we're not going to sit down and shut up," Aileen Gildea, one of the protesters in the US, told The Boston Globe.
Now young people are changing their attitudes to pink. They are no longer trying to escape pink, but give new meanings to it instead.
"Women who came before us had to get away from the symbols used to make women seem less capable. Younger women don't have that reaction. They're more interested in breaking and rebuilding those symbols," Audrey Gelman, a businesswoman in the US, told The Wall Street Journal.
So sometimes it's not the thing itself that needs to be changed, but the way we look at it. And in the case of pink, what used to be seen as silly may be turned into something really serious.
