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  • 1. 阅读理解

        In the mid 1990s, people started doing business on the Internet. At that time, there were two kinds of companies. First, there were traditional companies which sold things in shops. Then, there were Internet companies which didn't have shops; they sold things only over the net.

        Traditional companies didn't want to lose any business. Quickly, they created their own website and began selling things over the net. These are the so-called "brick and click" companies. Many shops are made of brick, and you click on your mouse to buy things with your computer. That's where the name "brick and click" comes from.

        By the late 1990s, e-businesses like Amazon.com and Buy.com were in trouble. Their profits were not very high, and there was a lot of competition. Many of these businesses lost a lot of money, and in 2000, many e-businesses went out of business.

        Why are "brick and click" companies, like Barnes & Noble, Toys "R" Us, and Walmart so successful? First, many customers know and trust their names. Their websites, like walmart.com, are easy to remember. These companies also have a lot of experience. They know how to run a successful business.

        In the world of e-commerce, companies are fighting for every dollar and every customer. Will "brick and click" companies win the war? Only time will tell.

    1. (1) Which would be a "brick and click" company?
      A . A clothing company with no website. B . A bookseller with five shops and an Internet site. C . A video seller with a big website but no shops. D . A restaurant.
    2. (2) What did many traditional companies do in the mid 1990s?
      A . They went out of business. B . They created websites. C . They bought Internet companies. D . They sold their computers.
    3. (3) People like buying things from "brick and click" companies because ___________.
      A . their names are hard to remember B . they have nice websites C . they are cheap D . people trust them
    4. (4) What does the underlined phrase "win the war" in the passage mean?
      A . Quit business and become a soldier. B . Lose the most customers. C . Be the most successful. D . Win a game.
    5. (5) Which one is TRUE according to the passage?
      A . People started doing business on the Internet in the early 1990s. B . By the mid 1990s, many e-businesses lost large amounts of money. C . Buy.com was successful because its name was easy to remember. D . In the world of e-commerce, companies are trying to make more money.

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