Lego wants your old Legos back
If you have a box of old Lego bricks sitting unused in a garage, Lego now wants them back. In a new program, consumers in the U. S. can dump old bricks in a box, print a free shipping label, and send them off to Give Back Box, a social enterprise will clean the toys and repackage them for Teach for America and the Boys and Girls Club of Boston.
"The classic Lego brick is made from a tough material (call) ABS, and the toys can be played with for decades without breaking. It's already fairly common, of course, that Legos (hand) down from one child to another. "says Tim Brooks, vice president of corporate responsibility at Lego Group.
The company looked for a partner that could process the used toys while (maintain) Lego's standard of quality. "We want to make sure that all kids are getting a great experience, "he says." You shouldn't get a really inferior experience the bricks are donated. "If the program goes well, Brooks says, it expand.
He sees it one version of the circular economy, a system of keeping materials in use-and argues that the toys themselves illustrate the idea of the circular economy. "You can build a rocket and then you can take apart and build a ship, or a car, or a house, or you like, "Brooks says. As toys are reused, that's another circular system “We intend (show)that great quality toys like Lego can be used in lots of repeating circles-used, reused, donated, used, reused, donated."
