Forget about the "post-1995 generation". Young people born in 1995 or later have another name in English — Generation Z. They are entering adulthood and will soon shape our future, which is why policy makers, as well as employers and marketers, are trying their best to understand these young people. So, how should we pin down the Gen Z-ers?
Most people will agree that the single biggest difference between Gen-Z and other generations is how connected they are. This is a group of people who were hooked up to social media as soon as they were born. Social media has changed the way Gen Z-ers interact with each other and how they get and process information. They read news from Twitter, watch videos from Vine, share experiences in Instagram and post recipes in Pinterest.
"We are the first true digital natives. I can almost simultaneously create a document, edit it, post a photo on Instagram and talk on the phone, all from the user-friendly iPhone," said Hannah Payne, an 18-year-old UCLA student.
It is noted that young people in the UK are becoming more active in Politics. Young people regard voting as one option among many to show their political engagement that can potentially influence policies. Instead of party politics, they focus more on single-topic issues such as feminism (女权主义) or climate change. And "much of the engagement and organizing they do takes place on social media rather than through traditional political structures," according to the Guardians.
Gen Z-ers are also culture creators. Growing up with the Internet has freed this generation from traditional cultural expression. They are no longer willing to let their creativity be limited by their parents or traditional rules. "We decide what kind of content we want to experience and choose how we experience it," wrote Masback, a Huffington Post blogger and a Gen Z-er herself.
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