Chinese was formally announced an official language of the United Nations World Tourism Organization on January 25.
That means the organization will use the Chinese language, will enhance China's soft power in global tourism and, by extension, the cultural domain. It will help China's tourism growth, encouraging other countries (adopt) its policies. Tourist places in Chi too will get more exposure. The number of people learning Chinese will (definite) grow.
There (be) two main reasons for that. First. Chinese cultural and tourism authorities have been promoting Chinese culture for long. As far back as in 2006. Spring Festival was listed as a (nation)cultural heritage(文化遗产)and given special (protect)and promoted. Now, there are many influential festival (list) in the world and almost all of them list the Chinese New Year. or Spring Festival: many even list at the top. Second. the year-on-year growth in the number of Chinese tourists before 2020 too has played a part in promoting the Chinese language and culture. Globally. Chinese faces have become common at scenic spots. That has a lot to do China's improving economy and the constantly rising per capital income(人均收入).
With China's growing comprehensive capabilities, it (hope) that its influence in other soft power domains will also grow.