According to statistics published by the BPI (Buying Power Index) a couple of months ago, digital streaming (流媒体) now accounts for 80 percent of the music consumption in the UK. Despite the incredible growth of online streaming platforms like iTunes, Apple Music and Tidal over the past 15 years, a more traditional medium has also seen a return of interest and sales in the music industry. In 2020, almost one in five of all albums purchased in the UK is vinyl (黑胶唱片), and it has once again become the most popular physical musical medium.
With digital streaming so easy and convenient, why are so many people drawn to traditional records? Some experts claim that vinyl is a physical medium for experiencing music, something tangible (有形的) to hold and own. For most people, having something tangible and interacting with it gives depth to the experience of music. Listening to an album and touching it the way the artist intended can make them feel more connected to the music and the artist. Records are physical products that can be not only displayed but also gifted, shared, traded and passed down through generations.
Sound quality is another hot topic. A lot of music lovers feel that the analogue sound (模拟声音) vinyl offers is superior to modern digital audio, particularly with regards to the compressed formats streaming platforms use. There's a common belief that old-school analogue audio has a warmer, fuller sound than digitised music. For vinyl followers, the very defect traditional recorders often have, such as the familiar crackle (劈啪作响) when the record starts, bring the music to life in a different way.
There's a ritualistic aspect to vinyl that a lot of people are drawn to, too. The act of putting a record on—carefully removing the record from the sleeve, placing it on the record player and gently dropping the needle on the right groove (凹槽)—is a more assiduous (一丝不苟的), mindful way of engaging with music. When you're listening to vinyl, you can't tap a button and go about your day while the streaming service provides hours of music. You need to stay close to the record player to move the needle and flip the record over.
It's clear that the vinyl interest is well underway, and vinyl records are truly making a comeback. In an increasingly digital society, there's something to be said for analogue experiences. Perhaps one of the great things about being alive in the 21st century is our ability to have the best of both worlds—the timeless appeal of physical records alongside the easy access to vast music libraries that streaming offers.
