In this fast-developing world, it can be said that technology has killed culture and traditions. Radio was known as a stress reliever in the past, but the digitalization of music has done great damage to the radio industry. Radio stations no longer have a large audience that they once had. People can now easily download music from the Internet, or listen to it online.
In the technology-dependent era, George Oliver realized that it was nearly impossible to live a life without the Internet. If radio should be brought back and compete with the existing music streaming platforms, he has to take the radio online. On October 28, 2015, he founded Realmuzic.net.
Launching an online radio site and maintaining it was no easy job. George had to get his head into technology. He faced and overcame many challenges, and turned a deaf ear to those who always laughed at his idea. His passion for bringing back the golden times for radio was much stronger than any of these difficulties. George and his DJs team put in all their efforts, and used all their knowledge and every bit of energy to make this happen.
Just like any other business, Realmuzic.net began with a rough start. Not many people knew about this online radio station and were too absorbed in the new tech to turn to the radio-centric music streaming service. Giving up was not an option, so they decided to target the 80's and 90's kids with their nostalgic (怀旧的) playlists and carefully selected song collections that played 24/7 on Realmuzic.net. Their decision was right: they saw a huge increase in their site-visits. Their next step was to bridge the gap between younger generations and radio.
