Geographical, the official magazine of the Royal Geographical Society (with IBG) has been published continuously since 1935. Each month, Geographical brings the world into its readers living rooms, highlighting the rich diversity of the world's cultures, wildlife and places. Geographical also provides an authoritative (权威性的)voice on the important social and environmental issues that face humanity, educating and informing is readers. Employing inspiring photography and exclusive in-depth editorial features, the brand offers a unique blend of:
●People and cultures
●Exploration and discovery
●Responsible travel
●Outdoor-equipment advice
●The natural world
●Environmental issues
●Science and technology
●The best of Britain
THE NUMBERS
Our 106, 000 readers are well educated, literate, and affluent (富裕的) They approach their purchasing decisions with a mixture of thorough organisation and meaningful intent.
82% of readers subscribe to the magazine.
Readers spend an average of 94 minutes reading each issue of Geographical.
On average, our readers pick up the magazine 5. 8 times per issue.
Each issue of Geographical is read by an average of 4. 1 people.
81% of readers archive their copies of the magazine for future use.
What it all adds up to... There is simply no other audience that has the all-round knowledge of, and ongoing interest in, the environment, geography and travel.
45% of readers agree that Geographical 'gives me ideas for things to buy'.
67% of readers contact advertisers in the magazine.
48% of readers are professionals.
19% of readers are students.
16% of readers are self-employed.
