Canadian smartphone maker Research In Motion (RIM), which makes the BlackBerry, says it's back. The company is 1to reclaim a market it once dominated by 2two new devices. The last few years have been a painful time for the company as customers deserted its platform in 3of newer and more 4devices. This may be the company's last chance to 5a vital player in an increasingly crowded marketplace.
Two brand new devices are perhaps a fresh 6for a company that has seen its global market share 7from 20 percent three years ago to just over 3 percent today.
For BlackBerry CEO Thorsten Heins, it's another chance to remake a faded 8. "We have 9been on a journey of transformation, not only a journey to transform our business and our brand, 10one that I truly 11 transforms mobile communications into true mobile computing, " he said.
The company promises the same 12 level of network security the BlackBerry is known for, 13a fast new browser and a more intuitive operating system. The Z10 14much like the touch-screen phones popularized by its competitors (竞争者), but the Q10 maintains the "qwerty" keyboard that has become BlackBerry's trademark.
Besides the technical and cosmetic (外观上的) updates, Heins says the company will no longer be called RIM or Research In Motion.
"Our customers use a BlackBerry, our15work for BlackBerry and our shareholders are owners of BlackBerry. From today on, we are BlackBerry 16in the world, " he said.
Shareholders will be watching if customers 17the new devices. The company's stock has dropped as much as 90 percent in the last four years as it lost 18to competitors. But company shares have doubled in the last four months as anticipation (预期) 19for the new models.
Analysts say the new devices could make or 20a company, which many people praise for starting the technological revolution in smart-phones.
