A. regular B. pairing C. diligence D. feedback E. altered F. installed G. slightest H. substituting I. mapping J. recall K. solution |
We all know thethat professional filmmakers and actors put into provide us with Entertainment, but it seems that evenmoviegoers like us have a big impact on how a movie turns out too.
For decades now, film studios have used so-called test screenings to get from members of the public before a movie comes out. While test audience members were usually asked to fill in a questionnaire after a screening, telling the studio what they liked and didn't like, media giant Disney has now come up with a more high-techto this problem.
According to a paper published this summer by the company's researchers, Disney is measuring test audiences' reactions by using special cameras placed inside cinemas.
Bythe cameras with special software, the company can track what each audience member is feeling at any point in the movie, from anger to Joy.
This works by68 different points on each audience member's face. The cameras can see in the dark, and the software can figure out a person's mood based on theof his facial expressions.
It's hoped that this new method will allow more detailed feedback from test audiences. Rather than relying on audience members totheir feelings after the movies over, it can accurately read their reactions in real-time.
Test screenings are highly valued in the movie industry, and several well-known movies have been greatly, following these feedback. Viewers of E.T. the Extra-Terrestrial (1982) would have left the cinema feeling a whole lot differently if it weren't for its test audience's feedback." In one cut of the film that was tested, E T. died instead of going home in his space. You won't be surprised to hear that the test audience in question didn't appreciate this ending at all," wrote media website Den of Geek.
But for those who are concerned about privacy, the cameras won't bein public cinemas. After all, unless you're part of a test audience, being in front of the camera is best left to the movie stars.