On September 13, 2017, Tim Cook, the CEO of Apple Company, showed the model of the latest product — iPhoneX. It got a lot of attention from people around the world. Just ten years ago, the first iPhone came out. In the past ten years, the Apple Company produced many different kinds of iPhone. And most of them are popular all over the world.
iPhone X includes several new features(特点). The most important one is wireless charging(无线充电) ability. A US company created this in 2009, but it was used on iPhone for the first time. Many iPhone users want to have it for a long time.
Another modern feature is Face ID. Users can unlock their phones and pay for things by looking at the screens. "Nothing is easier than Face ID, " many users said, "Face ID is the best way to unlock smartphones and protect personal information. " In addition, its new front—facing camera also helps users bring photos to life. Just by looking at the screen, users can see an interesting photo of themselves as a talking panda or chicken.
iPhone X was on sale in China at the end of October, 2017. However, many Chinese people didn't want to buy it because the price of iPhone X was nearly 9, 000 yuan. What's worse, Apple also faces many challenges from other kinds of phones in China, such as Xiaomi's Mix 2 and Huawei's Mate 10, because of their lower prices and better service. "Many Chinese phones can provide better experiences at a lower price. "Jia Mo said.