Louis Vuitton, commonly shortened to LV, is a French fashion house founded in 1854 by Louis Vuitton. Louis Vuitton was the best known designer of leather goods in the history of France. In 1854, he opened the first suitcase store with his own name in Paris. Louis Vuitton became a legend in the art of travel by creating luggage, bags and accessories as they were elegant and practical. Later on, it has enjoyed a huge success since 1896 and played a starring role in the development of modern luxury.
It constantly introduced and created new and original designs to meet the demands of customers. That is to say, it is innovation that shapes the story of Louis Vuitton.
Now, the label's LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses. Louis Vuitton is one of the world's leading international fashion houses; it sells its products through stand-alone boutiques (专卖店), high-end department stores, and the e-commerce section of its website Louis Vuitton.com. For seven years in a row (2006-2012) Louis Vuitton has been named the world's most valuable luxury brand.
In February 1998, Louis Vuitton, the world's first flagship store opened in Paris; then London's Bond Street is also the second opening. The same year in August and September, the third and fourth flagship store respectively opened in Japan and in New York. In 1999, Louis Vuitton opened a flagship store in Hong Kong, covering two floors with 6600 square meters. Continually expanding, Louis Vuitton today boasts 13 production workshops, an international logistics center (物流中心), more than 300 exclusive shops in 50 countries and employs 9, 500 people throughout the world, 60% of whom are based outside France.
