Early in my career, I was always struck by the fact that "expensive" hotels charged extra for things like internet access and movies. At the same time, more1hotels included everything. Although these less expensive hotels did not have2lobbies (大堂), they did offer the things that a young and tired3would want: a clean room and a quiet environment.
For the high prices you pay at nice hotels, everything should be4. They should give refunds for the things you don't5instead of cheating their customers.
I once read an article about a judge who was invited to a very expensive restaurant in
Washington. The restaurant's food and service were both6. But there was something that ruined the7: the judge was charged $1 for the ice in his $7 mixed drink. The fact that he was charged the extra dollar separately – instead of just being charged $8 – made him so8that instead of talking about how wonderful everything was at the9, he only talked about the $1. Needless to say, he10went back to that restaurant.
I see the11thing is starting to happen in the airline industry. For example, American
Airlines is charging $3.50 for snacks and $7 for meals.12, sodas and water are still free.
The airline should just charge a13fare and give you a refund for what you don't want or use. This will put more power in the hands of the14– the airline might be surprised to find that people are15to pay for extra services. Just imagine what could happen if you just trust your customers to make their own16?
So remember, don't17your customers.18, charge what you think your service or product is worth and take it from there. This way, you can remove19services in exchange for lower prices. It becomes a win-win for you and your customers by sharing purchasing decisions and therefore giving your customers more20.
