Noa Mintz has started her own nanny ( 保姆 ) agency since August 2012. She employed Allison Johnson in 2014 to take charge of day-to-day business operations while she attended her first year of high school. She rents a room in an office building in Midtown Manhattan where Johnson works.
Like any teenager, Noa has had to depend on her parents for some help. Her father is the registered owner of her business. He's helped raise front money for legal fees. But Nannies by Noa is all her brainchild. The idea came about as a result of a challenge made by her mother: find a better nanny for their family.
She did just that, and then she started helping her mother's friends find nannies. "I found it fun to get to know a family and their needs ― and especially to find a nanny," she said. So, Nannies by Noa was born. It was the summer of 2012, before she entered 7th grade.
She's designed a thorough review process: an application, an in-person interview with a trained nanny, the reference and background check and a phone interview. Her business has seen a considerable success: from 50 clients (客户) in 2013 to 190 clients today.
At first, she charged $100 to $200. "I wasn't charging enough. Even clients would say, 'You realize you should be charging way, way more,'" added Noa, whose clients are mostly looking for long-term help. She's changed her business model since: Nannies by Noa now takes a percentage of the overall rate, which is usually 15% of the nanny's first year gross salary.
While Noa said she has other business ideas, she also would consider other careers. "Perhaps I'll start another company. We will see," said Noa.