George Turner, 48, owner of Penuel Bicycles in Inglewood, California, talks with respect about his childhood BMX dirt bike. "I was mad keen on cycling." he says. "I did whatever it took to get on that bike, as long as I was home before dark." Home meant housework, homework and annoying brothers. But a bike meant escapes.
In 2010, George transformed his childhood love into a livelihood, and opened his bicycle shop, Penuel Bicycles. The shop fulfilled a lifelong dream. Before that, he had worked for years delivering boxes for FedEx while selling bike accessories online.
"Bicycles kept me out of trouble," George remembers. "They were part of my life." He figured that was still true for kids when he opened Penuel Bicycles. George expected parents to crowd inside, eager to buy shiny new bikes for their kids. He looked forward to helping boys and girls discover the joy of riding — and stay out of trouble — just as he had.
None of that happened, however.
George found that kids these days lead a different life. Usually, they don't want a bike for their birthday. And most of them ever don't know how to ride a bike. Instead of getting out and riding, they prefer spending their time on their phones indoors. As kids don't ride, it is impossible that parents crowd in his shop to buy new bikes. Nine years after opening his Penuel Bicycles, George feared that he had to close the shop.
Then in 2020, the coronavirus pandemic swept the nation. Surprisingly, the pandemic saved George's business. During the pandemic, many American people found that cycling was a good way to exercise and also a safe way to get around. The demand for new bikes kept growing and people in George's neighborhood pulled out their old bikes and wheeled them to Penuel Bicycles to get repaired. Now he is trying his best to meet his customers' needs and hopes that his customers can really discover the joy of riding.
