McDonald's, Burger King and many other fast food chains use the color red heavily in their logos. Color is one of the(method) companies use to connect with customers. After all, we'revisual species. According to marketing company WebPageFX, nearly 80% of consumers say that colors aregive brands memorable recognition.
The average human can see ten million colors, but red is special. In fact, many cultures all over the world view red(positive). It's among the first colors that our ancestors thought important enough(name). Back before alphabets and writing, there(be) words for "black" and "white" and "red" but not much else. As a result, we have a(deep) connection to red than any other color in our life. Researchers have found that red can cause a sense of(urgent). On top of that, it also has an ability to increase our appetite. Therefore, the color red(use) to attract hungry customers who want food, fast. Just think what McDonald's would look like blue, green, or pink! It's just not the same, right?
