Every day, it is easy to see advertisements in English all around us. Look at your own bags and clothes and your classmates'. How many different advertisements with English words can you see?
Often bags and clothes show the name of the company that made them. This is a popular form. A special picture or symbol called a logo (商标) is sometimes used. Logos appear on many different products (产品). They are popular because when you see a logo, it is hard to forget that product or company.
It is common to see advertisements on TV and hear them on the radio. Most advertisements are very short. Sometimes the advertisers use a short sentence which is easy for people to say and remember. Nike, for example, has a simple English sentence which is used all around the world: "Just do it." Advertisements often use funny situations as well. It is simple to remember it.
All advertisements are designed to make people buy a product. An advertisement for a soft drink, for example, might show a group of young people who are having fun. The young people are al1 drinking the soft drink. Advertisers are saying to you, "Why don't you buy this drink and be like these people? You can be young and modern."
You might think that advertisements are not after you, but the next time you buy a soft drink, ask yourself this question: Why am I buying this product?
