1. (2023高三上·上海期末) Read the following passages. Fill in each blank with a proper sentence given in the box. Each sentence can be used only once. Note that there are two more sentences than you need.

A. Thus, creativity will be the most valuable thing in the future. B. Customers are expected to pay more money for the extra-special qualities. C. The internet, for example, has made such ads look old-fashioned. D. It has made possible a situation in which customers can tell advertisers what they think. E. Contrarily, there is almost certain to be an increase in every form of advertising in future years. F. The traditional TV advertising campaign will not reach the whole family any more.

The explosion of new media, ranging from the internet to digital television, means that people working in advertising will have to come up with more ways to catch the public's attention in the future. No longer will all members be watching the same programme: some will be watching different channels on their own TVs, surfing the net or doing both at the same time. The advertising industry will have to work" harder and smarter to cut through the "mess" of the future with a wide range of new media, all competing to catch the consumers' eyes.

 People have become more individual in their consumption of advertising. New technology has made experimenting with new forms of advertising possible. The monologue where the advertisement tells housewives that this is the washing powder they should buy is just a cliché (陈词滥调) now. There is, consequently, little hope of them surviving for more than another twenty years. A much closer relationship with the consumer is gradually being created.

 The definition of what constitutes advertising will expand well beyond the conventional mass media. Shopping environments will themselves become a part of the advertising process. Increasingly, they will exist not simply to sell goods, but also to entertain people and to make sure that they enjoy their time there. The aim will be to "warm" people towards these places so that they will return to purchase goods there again.

 In spite of these and other changes, it is highly unlikely that TV, print and radio will disappear altogether as advertising media. But other marketing strategies, such as public relations and direct marketing, will become as important as advertising. Advertising agencies will have to reinvent themselves. They will no longer be able simply to produce advertisements and then support these through PR, direct marketing or the internet. Instead, they will have to change the whole way they look at communication and start thinking about ideas which are not specific to one discipline.

  Originality of thinking has always been in short supply. It will continue to be so in the future. But there will be increasing coston the advertiser's ability to be imaginative and to think laterally about engaging the consumer in a broader variety of media.