Israeli singer-songwriter Gilad Segev has devoted himself an ambitious project to present different views of China through music, because of his love for the country. In June 2020, he launched Project 34, through he will release a song for each of the 34 provincial-level regions in China every month. (combine) Chinese music and global folk music, he (post) 17 videos so far on social media platforms, gaining millions of views.
"My (inspire) for the project was the great beauty I discovered in China' s culture, landscapes, and more. (important), the hearts of Chinese people. " says Segev. He calls (he) a "passer-by" — a traveling artist who tells stories from his encounters with people from various cultures, through music.
Over the past decade, the award-winning musician has travelled to most of the 34 provincial-level regions, and plans to go to rest when travel is not restricted by the COVID- 19 pandemic.
For each music video, he cooperates actively with a Chinese singer or musician, to include characteristics from their own home region. He and his team have listened to various types of Chinese music (figure) out what suitable elements can be used in his works. "I believe when all of our voices (hear) together, true harmony can happen, " Segev says.
