Live-stream marketing: A rural rags-to-riches story?
For many years, quality agricultural products were unable to sell in faraway provinces. It prevented them from accessing a wider, urban client. In most cases, because farmers failed to directly reach consumers, their heavy physical labor resulted in very little income. In this regard, live-stream marketing may appeal to young migrant workers and convince them to rectum home in the countryside.
In Yunnan Province, southwest China, live-stream marketing is currently the most popular way of pushing local products to consumers across the country. It is turning the smartphone into a new farming tool by fashioning new shopping centers. Live-streaming has greatly boosted the province's produce sales in the past two years. We now have a great business model in place, combining products with high-quality live-stream platforms and support packages from the government. Anyway, the continuous development of live-stream marketing is ready to play a big role in raising rural incomes in relatively backward provinces like Yunnan. E-commerce live-streaming is doing pretty well nowadays, but farm produce only accounts for a small share, mainly due to the lack of experienced hosts and infrastructure in rural areas.
How to grow live-stream marketing for farm products? Short videos or live-streams, the key is to meet consumers' demand. High-quality products alone aren't enough; they must consider buyers' preferences as well.
A. There arises a question.
B. Government policies and guidance should follow up.
C. The expansion of 5G technology is a vital contribution.
D. The biggest barrier is lack of efficient marketing channels.
E. China has a tradition of intensive cultivation and a huge rural population.
F. But we should establish a complete supply chain based on strict standards.
G. Once back they can introduce more digitally advanced approaches to agricultural management
