The education training company New Oriental set a trend on China's social media platforms recently, after its teachers started live-streaming the selling of agricultural products, books and daily (necessity) using both Chinese and English. Anchors (主播) combine useful English the selling of products, such as providing the English translation of the product and commonly used sentences.
The anchors' excellent (pronounce) and grammar have earned the channel an enthusiastic fan base and attracted millions of views. The (knowledge) and oftentimes amusing approaches to selling products have led to "netizens" (post) comments such as "It's a good way to spend money where you get a product and also some extra knowledge".
New Oriental used to be tutoring giant in the domestic market, but it faced the (mass) challenge of transforming its business model after authorities tightened up the management of off-campus tutoring in July, 2021.
The company's founder, Yu Minhong, (say) in a letter to the company's employees on January 1 that the firm experienced great difficulty in its financial year of 2022.
The (late) figures from Economic View, a financial media outlet of China News Service, show that the Dongfang Zhenxuan account (have) 1.57 million new followers by last Friday.
