Do you like to shop online? Maybe you like to do both these things. Smart shoppers know how to use different methods to get the best price.
One common shopper strategy is "showrooming." This means that customers go into a store, look at the product, talk to a salesperson, and then use their smartphones or other mobile devices to find a better price. "Reverse showrooming" is another strategy. One thing is for certain: shoppers are now using many strategies to get the best price.
The number of online shoppers is rising, but not as fast as retailers (零售商) first thought. People still like to go into stores. Teens especially prefer to shop at the shopping center.
In order to keep customers coming into stores, managers need to train salespeople well. In-store shoppers want salespeople to give them a lot of attention, be polite, and know a lot about the product.
At the top of the list are electronic products. It's easy to research these products and compare prices online.
However, online shopping doesn't work for every product. People prefer to shop for food in a store. But you still need to drive the car. If you're buying a mattress (床垫), online reviews can't tell you if it will be comfortable for you. You still need to go into the store and lie on it.
A. What products do shoppers like to buy online?
B. With online shopping, you can't try before you buy.
C. Usually the products we find online have better prices.
D. Or do you prefer to go into a store and look at a product?
E. If you're buying a new car, you can research prices online.
F. Shopping for them is not about finding the best price; it's a social experience.
G. Customers first go online to do research and then go into a store to get the product.
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