The Year of the Rabbit fell, with Chinese New Year (arrive) on January 22 in 2023.
After gathering countless audiences' favorite (option) and through systematic and informative big data research, the 2023 Spring Festival Gala official logo and mascot (吉祥物) image, "Tu Yuanyuan," was born. It is the first intellectual property (知识产权) mascot (develop) through big data analysis in the 40-year history of the Spring Festival Gala.
The overall image (base) on the characteristics of the Chinese white rabbit and combines the aesthetic (审美的) style of gongbi, careful realist technique in Chinese painting, and then completed using 3D modeling technology.
In Chinese culture, rabbits are quiet, smart and agile (敏捷的). Many Chinese idioms speak of these features. For example, people often say dongruo tuotu (praise) people for moving (quick). Jiaotu sanku means that a smart rabbit always has many holes, makes it hard for people to find it. The rabbit also stands for the moon. People used to believe a rabbit was living on the moon. The rabbit is called the Jade Rabbit or the Moon Rabbit. It is the pet of the moon goddess Chang'e.
Rabbits can have a lot of babies in a short time. In this way, people in the past also saw the rabbit a good sign. They believed (have) more children could bring them good luck and happiness.
