Going against the tide of flocking (蜂拥) to well-known yet generally jam-packed tourist destinations on vacation, a growing number of holidaymakers in China tend to spend their leisure time at lesser known resorts to seek unique, relaxed holiday experiences. Reverse Tourism has emerged as a new trend among young holidaymakers in China.
Besides crowds, some vacationers chose less-traveled places to save on the cost of trips to popular destinations, which often require pricey tickets, meals and hotel stays. "Tourism used to be about sightseeing. Now it is about experiences," said Dai Bin, president of the China Tourism
Academy. He said popular tourist spots are always packed and often raise their prices during holidays. As people become more mature travelers, they are increasingly unwilling to follow the herd. Some of them are simply looking to take a rest somewhere quiet for a couple of days, which____is a good way to vacation.
In addition, lesser-known attractions are not as "commercial" and "standardized" as developed ones and are able to offer more genuine experiences and natural encounters, according to social media posts. And unlike popular destinations, some under-explored places with little online exposure can offer more surprises. COVID-19 is another key factor fueling Reverse Tourism. As precautionary measures continue, traveling has an unpredictable quality. A traveler has no way of knowing what lies ahead before departure, be it a perfect holiday or one interrupted by a sudden outbreak.
"The rise of Reverse Tourism is not a bad thing," said an opinion piece in Zhengzhou Daily.
It means that vacationers now have more options, which brings more possibilities to the tourism market, the article explains. More importantly, the trend is set to force popular destinations to improve themselves instead of resting on their achievements, it noted.
