A picture might be worth a thousand words, but sometimes, a few words tell a bigger story. Instagram users find that a carefully thought-out caption for an image can make viewers pause, reveal something about the creator's personality, drive engagement, and perhaps inspire one to take action. Do labels in museums and art galleries do something similar when paired with artworks?
A recent study, done by Kohinoor M. Darda and Anjan Chatterjee, researchers from University of Pennsylvania, was carried out to find the answer. They asked subjects how much they liked abstract and representational paintings. In the first experiment, Northern American subjects viewed Jackson Pollock's abstract works with no additional information or accompanied by biographical information about Pollock as well as his technique for creating art. In the second experiment, Northern American subjects viewed Indian and American-European representational paintings that were either presented with no information or with information about the artwork's content, the artist, and their technique.
They found that viewers' aesthetic judgments of liking abstract paintings increased when they had information about Jackson Pollock and his technique, compared to no information. Similarly, viewers liked Indian and American-European representational paintings more when presented with information about the content, the artist, and their technique compared to no information. The influence of this information did not apply equally to everyone. Its effects appeared in people who are open to experience and people with less exposure to art.
Contextual information also impacted Indian paintings more than American-European paintings. Without contextual information, North Americans showed an in-group bias, a tendency to show favoritism toward members of one's own group. In their study, Northern Americans liked American-European paintings more than Indian paintings when no information about the paintings was presented to them. But when the artworks were put into context, this in-group bias was reduced.
Museums or art galleries serve as information spaces where the museum architecture, the location of objects in its space, guided tours, audio guides, and the use of text labels all transmit information and knowledge to viewers to enhance the aesthetic experience. Further, given that the arts create a snapshot of a society or culture at a particular point in space and time, educators can take advantage of context to exert its impact on viewers. Multicultural art education could reduce stereotyping of " the other. " Would today's world be just a little bit kinder if we could view each other through art and learn a little bit more about different cultural contexts?
