Group Buying in China
In recent years, group buying in China has gradually changed the consumer behavior of many Chinese people. Group buying is also (call)community buying. Several online buyers work together and purchase a product in bulk(大批量地) for a much (low)price per person. The activity takes place mainly on social media.
What are the advantages of group buying in China?
Since the (develop)of group buying is based on social networks, the cost is cut down. What's more, the supply chain(供应链) in the group buying market in China is simple: there is no middleman the price is more reasonable. The group _(lead)serves as a bridge between the group buying platform and consumers.
How does group buying influence Chinese people?
In the past, most people were not familiar with their neighbours, (especial)in cities. However, group buying has brought them closer to each other. People began to chat frequently to have discussion about the quality and price of products. In this way, they have developed a close relationship others.
What is the future of China's buying market?
As the number of group buying consumers are likely to continue (rise) in the following years, there may be some changes in the group buying industry. Perhaps different platforms will enter the market. Actually, it is (difficulty)for a single platform or brand(品牌) to cover the whole group buying market in China because consumers are always changing their likes.