When you want to buy a pair of running shoes, will you choose Nike or Li-Ning?It a choice between local and foreign brands (品牌). According to a recent survey, Chinese people prefer buying local brands over foreign brands. They are drawn by the low price, good quality (质量) and creative design.
Some Chinese brands have risen in recent years. They have even started to win some fans abroad. A global survey by a research group showed that 71% of consumers(消费者) said Chinese brands are important to them.
Chinese brands like Huawei, Xiaomi, DJI, Feiyue, Shein and Huaxizi have all become more popular overseas. For example, Huawei is the world's second-biggest mobile phone company, Times reported. Shein, a "fast fashion" brand, saw its operating income (营业收入) reach more than 10 billion dollars last year, a 100-percent increase over 2021, according to Global Times. It has grown at this rate for eight years in a row. European customers say the brand is affordable (负担得起的), fashionable and of high quality.
In the future, Chinese brands will continue to develop. Thanks to a bigger market, improved supply chains (供应链) and efficient producing (高效的产品), "this is the best era for the development of local brands, " Yan Qing, a partner with Beijing-based Hejun Consulting, told Global Times.
①The low price ②The good quality of products ③The creative design ④The good after-sale service