How to build a personal brand (品牌)
People tend to think about a personal brand as bragging (自吹自擂) , self- promotion and all about yourself. But it's actually something much more important. In other words, it's how people see you. Below are some suggestions to build a strong personal brand.
Figure out your goal. What do you want your personal brand to help you achieve? Are you looking to change jobs or enter a new industry, and you need your brand to reflect a new skill set?
Get clear on what you want to be known for. Are you a teacher who focuses on social and emotional learning? Or maybe you're a project manager who is reliable and always gets things done on time. Dig deeper into the what, how and why behind your work so you can make it easy to remember.
I once coached someone who called herself a "death midwife", which no one understood. But when she started introducing herself as a grief advisor who works with families during a time of loss, all of a sudden everyone got it.
Bring value to others online. Share interesting articles related to you industry, post ideas or opinions that can benefit co-workers, and like or comment on posts shared by the people you follow.
A. It's your name.
B. Lead with no confusion.
C. Introduce yourself in detail.
D. Write your aim down and make it specific.
E. Focusing on something helpful is a good way
F. Why do you expect people to know about your job?
G. How do you want people to describe you as an expert?
