Back in April, Elon Musk, the world's richest man, made a dramatic attempt at a hostile takeover of Twitter, for a cool $44 billion. That's a lot of money, even for a billionaire tycoon(巨头), and the takeover attempt quickly slid into court battles. But whoever wins (we're not going to know for some time), I think the most interesting part of the story is the more fundamental question: why would Musk even want to buy Twitter in the first place?
If you look at the size of Twitter, its appeal isn't obvious. The company makes a relatively small profit each year, and in terms of the number of users, Twitter is a relative minnow among social media networks. It has around 436 million users every month, which isn't nothing—but is also a long way behind the likes of Facebook (near three billion), Instagram (two billion), and TikTok (one billion). So why does Musk want to spend a considerable slice of his own enormous fortune on a social network that not many people, in the grand scheme of things, actually use?
The answer might be what makes Twitter so interesting: what it lacks in revenue, size or growth potential, it makes up for in a much harder to define way. It carries absolutely enormous cultural power, and has an unrivalled ability to shape the news we read, the content we consume and the culture we live in.
