Celebrities, in other word, famous people, have become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption on the interest of celebrity attached to a specific product. Besides, fashion magazines have almost 1 the practice of putting models on the cover because they don' t sell nearly as well as famous faces. 2 , celebrities have realized their unbelievably powerful market potential, moving from advertising for others' products to developing their own.
As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there' s a related warning tale of a celebrity who 3 his consumer appeal. No matter how famous the product' s origin is, if it 4 to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial attention dies down, consumer interest might fade, loyalty returning to labels which have proved to be reliable.
Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover(逆转) has 5 as well. Each misstep threatens to reduce a celebrity' s shelf life and the same newspaper or magazine that once brought him fame has no problem severely criticizing him and taking everything from him when the opportunity appears. Still, the ego' s(自我的) potential for expansion is limitless.
Having already achieved great wealth and public recognition, many celebrities see 6 as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time and as a matter of fact, fashion - like celebrity - has always been temporary. So the next time celebrities introduce their lines of fashion, let' s just wait and see how long they will stay.
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