Dong Yuhui was a teacher at New Oriental, an English-language training organization. On June 9th 2022, he became a big hit online by selling agricultural （农业的） products through live-streaming （直播）. Agricultural products, like fruits and beef, are from plants or animals.
Unlike other live-streamers, Dong talked about what he would usually talk about in a classroom, both in Chinese as well as in English, before coming to the point. But his viewers just loved it.
"It's very good," someone said. "I feel like being in a classroom." That very evening, sales from his live-streaming reached 15 million yuan ($ 2.23 million), while his video was put on the daily. hot list on popular short-video platform Douyin.
New Oriental is finally seeing hope after a year of struggle. It faced its biggest challenge after the Ministry of Education introduced a national policy banning （禁 止） after-school training.
New Oriental finally found a way to overcome its difficulty: Selling agricultural products through live-streaming.
Its struggle should serve as an inspiration for other organizations that have been badly hit because of the new policy. In fact, several video-sharing apps are already planning to attract live-streamers for agricultural sales. By October 2021, at least one app had got 126 ,000 "new farmers" born after 1995, who could clearly tell their viewers how they were growing fruits and vegetables and attracting more people to buy their products.
There are yoga and boxing teachers, as well as carpenters （木匠），who share their knowledge or skills online and make money. It's. a new way to express themselves better.
