There's a famous saying in the film Forrest Gump(《阿甘正传》),"Life is like a box of chocolates. You never know what you're gonna get. "The surprise is part of the fun. It is not only from the chocolates you find in the box but also the process of opening the box. Now blind box toys, which are just like boxes of chocolates, have gotten popular since they were first introduced from Japan to China in 2014.
Blind box toys are hidden inside the same packaging (包装). So, the buyers don't know what will be inside until they open the boxes. The most popular toys with small sizes in the blind boxes are typically cute characters which come from pop movies, comics and cartoons. There are a few special ones in many common boxes. "Maybe the next one is a $10, 000 worth of gold toy. Why not take a risk of paying $100 for another box?"said one buyer. The mystery is endless. People will open more blind boxes and hope for a better result.
Besides expecting good results, people also enjoy the surprise and uncertain mysteries. "Opening a blind box like opening birthday gifts is an enjoyable surprise for our simple daily lives, said a 24-year-old girl. "When I open these simple little boxes, I feel disappointed at one, but I feel excited at another. What really makes me interested in them is the process of opening the boxes. "A fear of the unknown is always a part of the box-opening process, and waiting for the uncertainty (is another part of the fun. "Waiting to open the boxes gives me a feeling of satisfaction, "said Zhao Xi, a 30-year-old Beijing reporter. "The fun of life is like 13. ▲ , and it doesn't come from the result but the process. "