In the past nine years, Li Jin, who was born in Guangxi but raised in Sanya, has made great efforts to protect the waters of Sanya city in Hainan. He is now spreading the knowledge of environmental protection through new media platforms (媒体平台).
In 2014, he began doing volunteer work to clear rubbish from the beaches and officially registered (注册) as a volunteer in May, 2017. Li Jin immediately took the lead in a cleanup activity on the Sanya River.
In April, 2021, he used his own money to set up a volunteer service center which has 1, 170 registered members who take part in activities without asking for payment(付款). So far, he has spent about 3, 800 hours on volunteer activities in over 550 events. More than 2, 300 people have joined in with his encouragement. They've drawn the attention of both the adults and the children to the importance of protecting the oceans and beaches. Since it was set up, his center has organized 51 beach-cleaning activities that have seen about 1, 800 people join in. In 2021, because of Li's growing influence in environmental protection circles, the city government invited him to make a number of short videos, in which he uses simple words to explain how to protect the environment. Several of the videos have been watched millions of times.
"My volunteer work would be meaningless if I got paid. But the work itself is of great value. So I will continue doing the environmental protection work," he said.