When it's time for a wardrobe makeover （形象改造）， who's the best person to give you some advice? You'll probably turn to your friend for some feedback and fashion tips-they know you best and can offer an honest opinion about which colours don't match and which outfit makes you look pretty.
However for someone like me, who's not a. follower of fashion and has a more practical dress sense, I don't need help-it's just jeans or. . . jeans! But for people who care about their appearance, they can now get some trustworthy advice with the aid of technology.
Of course, using social. media is a good way when you are at a loss about fashion, but this-sometimes brings in too much conflicting advice and opinions that are sometimes straightforward! That's why one woman has developed an app to help women crowdsource advice from stylists in a safe, non-violent communication environment.
Sophia Matveeva's Style Counsel app allows users to post a photo and receive "yes" or "no" answers from other users, or more detailed advice from fashion stylists and bloggers very quickly. According to Mathew Wall, BBC Technology of Business editor, this is a growing business; with several new apps such as AskAnna, Mallzee and StyleDotMe all offering young women tips on suitable and fashionable clothes to wear.
There's also a website called EyeFitU which finds clothes to fit your figure. Its chief executive, Isabelle Ohnemus, says there are no international standards in clothes sizes but she explains, "We can set up your size profile in a few seconds with 80% accuracy just knowing your gender, height, weight and age". This information is used to find clothes that suit your actual shape. And the internet giant, Amazon, has also developed a camera that links to a "style check" function that compares photos and gives its opinion of which outfit is better, based on fit, colour, style and current fashion trends.
But does technology make fashion advice a bit impersonal? Sophia Matveeva admits that women in particular are social creatures and that "AI will never stop us talking to each other. . . girls will always want the approval of the cool girl at school. "But as for me: an app with someone I don't know could be the place to start with some careful-in-speech fashion tips!
