Walking around the city, you will see girls wearing hanfu on the underground or people wearing T-shirt with Chinese characters in the streets. A new trend(潮流) is getting popular in China. It's guochao or China-Chic. Guochao adds traditional Chinese culture into products, and it shows the rise of China's native fashion.
Guochao got people's attention in
2018. Before that, the market was controlled by foreign companies. There were few Chinese brands. To win the market share, many Chinese brands followed the footsteps of these Western brands. In 2018, Chinese sportswear brand Li-Ning made changes to the situation. It introduced its Wu Dao collection to the world. The collection not only looked fashionable, but also included elements of traditional Chinese culture. It quickly caught people's attention at home and abroad. And it created amazing sales.
Later, many Chinese brands, from food, drinks and clothing to mobile phones and cars, started to add Chinese culture into their products. Even the film and music industries made every effort to create Chinese styles. "We want our products to be the ones that young people would like to share"，they said.
These brands got what they wanted. Young people gradually converted their attention from Western culture to guochao. They accepted it with pleasure. What's more, they started to develop interest in traditional Chinese art and literature. Now they wear traditional clothes, practice Chinese calligraphy(书法)and play Chinese musical instruments. Some of them are working together to spread Chinese culture to people around the world.
At the same time, people of different ages start to choose products "made in China". According to a survey, 68% Chinese people prefer Chinese brands. Among them, 62% say they are open to international brands, but local brands remain the first choice.
No matter how guochao develops, there is one thing that won't change—people's confidence in our country's development and culture is growing.
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