Do you know a famous saying "Life is like a box of chocolates, and you never know what you will get. "? The surprise is part of the fun. Now blind boxes are quite popular. Merchants (商家) fill the boxes with random (随机的) toys which usually come from movies, comics and cartoons.
The earliest blind boxes originated in Japan. It was a New Year's tradition. At that time, they called it "a lucky bag". Blind boxes were introduced to China in 2014. According to a 2019 Tmall (天猫) report, the mini-series of the Labubu blind box was sold 55, 000 in just 9 seconds during the Singles Day shopping event. Most customers for blind boxes are young people aged 18 to 35.
According to The Paper, blind box toys are popular in part because of their cute appearances. The cute mini-sized cartoon toys are suitable to place almost anywhere. What's more, even if blind box toys are not their top choice for decorations, the mystery and uncertainty of the process also attract people. 这就是人们一个接一个买盲盒的主要原因。
Opening a blind box is a pleasant little surprise for our daily lives. When people open this simple little box, they may be disappointed, but the uncertainty is part of the fun. People will open more blind boxes and hope for a better outcome. In fact, although the magical mystery boxes are full of fun, we should come to a rational (理智的) decision.