Late one night in July 2020 in Reykjavik, Haraldur Thorleifsson was wandering around the city's main shopping street with his wife and two kids. During their walk, his three-year- old son was thirsty and wanted a drink from the corner store. But Thorleifsson soon discovered he couldn't help with the simple request: A 20-centimetre step blocked his access to the store.
The barrier was all too familiar. Born with muscular dystrophy, which causes progressive weakness and loss of muscle, Thorleifsson, now 46, has been using a wheelchair since he was 25. As he waited outside, he recalled, "I thought about how strange it is that we separate families in this way. I thought about all the times I wasn't able to join my friends at restaurants, pubs and stores that are inaccessible.
Living all over the world as a creative director and digital designer in cities such as San Francisco and Tokyo, Thorleifsson had witnessed first-hand how different cities consider and plan for accessibility, from ramps （斜坡） and sidewalks to public transportation.
Having recently sold his digital creative agency, Ueno, to Twitter, Thorleifsson now had the financial means to make a difference in his hometown. He decided to start with a project to make Iceland wheelchair accessible, one ramp at a time.
Ramp Up Reykjavik was launched as a non-profit in 2021 with a goal to build 100 ramps, mostly in the city's down-town, within a year. Unlike portable and temporary solutions in other cities, these ramps are permanent structures that match the aesthetic of the buildings, making them appear as if they've always been there. It's a design detail that helps provide a sense of inclusivity.
With the help of government funding and other sponsors, the Ramp Up team finished ahead of schedule and has broadened its scope to all of Iceland, with the goal of building 1, 500 ramps countrywide by 2026.
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