Sugar, protein and fat: if you're good at scanning those nutrition facts on food and drinks packages, it's thanks in large part to Burkey Belser, who is a well-known American graphic designer(平面设计师). But his work extended far beyond groceries. If you've noticed the Drug Facts box on over-the-counter medicines seems to be like the food label, that's because Belser designed it, as well. He also created the yellow Energy Guide box for home appliances.
Belser's passion for design started at a young age. He studied at the School of the Art Institute of Chicago and began a journey to become a graphic designer. His exceptional talent and skill quickly gained recognition, earning him numerous awards and accolades.
Belser's work is seen on billions of products. The nutrition fact box has been copied around the world. Creating the official food information box was a complicated process, with input from business groups and health advocates, along with Food and Drug Administration( FDA) experts. The design team worked through 35 versions before the product came out, and it was a huge success. " That is a masterpiece of information architecture, and quite a victory for social responsibility, " commented one Italian designer.
The nutrition label reflects Americans' evolving (演变) relationship with food shifting from an emphasis on vitamins and minerals to addressing obesity (肥胖) and related conditions. Belser's work not only made an impact within the industry but also played a crucial role in effectively communicating important messages to the public.
Speaking of his success, Belser said that luck had probably played a big role. But he added, " I'd say the willingness to work hard sets the stage to take advantage of whatever luck comes your way."
