"The majority of decisions we make do not come from the conscious (有意识的) mind, but the subconscious mind, " Beni Gradwohl, the co-founder of Cognovi Labs, said. "Our decisions are based on emotions. People think they are very rational (理智的). But they are not. In fact, decisions in the subconscious mind are made in a second before the rational mind recognizes that. "
Gradwohl used to think that cold and hard data defined the world. But when he was exposed to behavioral economics, his world view changed. He said, "Emotional intelligence is more important than intelligence quotient (IQ). Most successful leaders in the world don't have above-average IQ but above average emotional quotient (EQ). "
Gradwohl co-founded AI company, Cognovi Labs, to better understand how people make decisions, using data and science and technology to measure underlying emotions.
When asked how event organizers could benefit from using emotional AI, Gradwohl said, "The first thing is whether you really understand what's driving your target audience to an event. " He added, "You can ask them, but what potential registrants tell you may be incorrect. "
According to Gradwohl, registering for an event is not an entirely rational decision, and it goes deeper. Understanding how your target audience makes decisions is important because you don't want to sell them something they don't care about. Cognovi Labs' AI can uncover the underlying emotional drivers or blockers of your target audience's decision-making.
Beyond using Cognovi Labs' AI in the marketing leading up to an event, once the event is underway, Gradwohl thinks organizers can know how their participants are feeling via the AI. That involves using feedback (反馈) surveys. He said, "Have attendees talk to the event app and then transcribe that. We call that diagnostic (诊断的) interview because they may generate a strong emotional response. With those conversations about what they are experiencing throughout the program at different times of the day, we will see what the emotional blockers and drivers are. We can get a full picture of the emotional aspects of the attendees. "