When you open a certain mobile app, there's usually an open-app advertisement that gets in your way. Some of these ads can send you to another app if you shake your phone a bit. And this has been causing heated discussion online recently.
These open-app ads act like "doors" – no matter which app you open, you may always end up in those apps that have more ads. During online shopping festivals, for example, users are usually led to shopping apps like Taobao and JD.
There are already a number of regulations on this problem. A regulation that came out in December 2022 gave specific rules for how these "shake-to-open" ads should operate. It said that the rotation angle of the phone should be larger than 35 degrees, and the time spent shaking the phone should be longer than 3 seconds. Starting from May, the ads must have a clear button to let users to close them.
However, putting these regulations（法规） into action can be difficult. The total number of apps is large, making it hard for authorities to look into every app. There were at least 2. 59 million apps released in January and February alone.
However, this shouldn't be the reason for the mobile apps to step out of these "lines" and take advantage. That way, what all the platforms really get is people's complaints. Over 90 percent of users strongly dislike such open-app ads, according to the Jiangsu Consumer Council.
Such ads hurt an app's reputation（名誉） because fewer users may want to use them after being taken to other apps too many times. To get real recognition from users, the apps should respect their choices and provide them with ads that they can choose to click on only if they want to.
