Different from regular concerts, roadside concerts in Guiyang, capital city of southwest China's Guizhou Province, allow people to immerse themselves in music. Without tickets or fences, young people held hands together, singing and dancing. Videos showing their relaxing and cheerful performanceswent viral after being posted on social media.
From common people to stars, music brings people together. "Whether they are ordinary people or stars, when stepping onto the small stage by the road, they can enjoy the joy of music together," said Zhou Wenjia, deputy head of the publicity department of Yunyan District.
Sun Guang, head of Nanming District's cultural and tourism bureau in Guiyang, became a hit for the roadside concert.
"I have a music dream," said Sun, who once took part in national competitions and performed on stage in Beijing. But for being busy with his work, he saw his guitar covered in dust. While seeing the flowing crowds, Sun signed up in secret, put on his leather jacket and sunglasses, and stood on his beloved stage.
But perhaps because of his wonderful performance, some audience recognized him. When singing on the stage for the third time, a short video showing his performance became a hit online and received nearly 1 million views, which put him at a loss for a time.
Qingyun Market, one of the venues of roadside concerts, is a famous tourist attraction in Guiyang which sells night snacks and local cultural and creative products. With the popularity of concerts, the market has become an important engine to boost the city's economy.
"Roadside concerts now have become an important economic booster, and I could be a promoter. This is a good combination of my hobbies and duties," said Sun.
As roadside concerts continue to gain steam, music has become a driving force for consumption. Guiyang has made it clear that roadside concerts will continue to require zero tickets, zero business, and zero distance from the people, with an aim to build a city with warmth and hospitality.
