The Africa Sourcing and Fashion Week held in Ethiopia in November attracted over 5,000 visitors. Though the number is not extremely high, the continent is becoming a new global fashion leader, according to a UNESCO report.
Although most African fashion businesses are small and medium-sized enterprises (企业), the report identified a growing number of high-fashion brands concentrated in key markets on the continent. What makes African fashion unique is its authenticity (真实性), according to Kenyan designer Aulga Nato. "If you check most fashion houses elsewhere in the world, they have done so much that they have less creativity in what they are putting out now. Africa, on the other hand, is rich in cloth. We are huge cotton growers, and we are rich in every single way. That's our fashion," she explained.
Africa is a major producer of raw materials (原材料) for the fashion industry, with 37 out of 54 African countries producing cotton and textile exports from the continent averaging $15.5 billion (about 110.2 billion yuan) a year. The continent also has a huge animal population from which it sources animal skins. However, there's a huge shortage of chemicals to make the materials needed to treat the leather (皮革) from animals used in the clothing industry. And the continent still faces challenges related to the movement of people.
Despite these challenges, African designers are giving their best to their work and leading the world in sustainable fashion and practices. African governments have also taken measures to help designers in achieving their aims. It seems that their efforts have paid off. After checking clothing exhibits at a fashion event, Ghanaian exhibitor Solomon Dodoo noticed that every single cloth is unique and there are no two pieces of cloth that look alike.
