Bullet comments—comments which fly across the screen on certain video platforms—represent a ·modern approach to communication that young people use in cyberspace to express their ideas, emotions and feelings. When looking back, however, they are a good reminder of what was hot or trending in the past year.
On Dec 15,2023, Bilibili, a Chinese video-sharing platform, picked "Ah?" as the Bullet Comment of the Year. In 2023, "Ah?" appeared more than 13.2 million times on Bilibili as a bullet comment, according to Dazhong Daily.
Today, young people in China use "Ah?" to express their surprise and amazement. User Mo Xin filmed himself writing down the ancient Chinese text Hard Is the Road to Shu(《蜀道难》) in one stroke (一笔) and subsequently uploaded the video to Bilibili. This feat (壮举) resulted in the video winning the most "Ah?"bullet comments on the platform.
China's huge technological advancements have also generated "Ah?" comments from Bilibili users. In August, China made a breakthrough in controllable nuclear fusion (可控核聚变) technology. Its new-generation "artificial sun" Huanliu-3 looks to open new doors in the world of nuclear fusion. Videos announcing this news were inundated (淹没) in "Ah?" comments.
Though simple and easily understandable, "Ah?" provides insights into young people's interests. Their focus extends beyond mere entertainment, however. They also, use "Ah?" to engage with. commentaries, and scientific discoveries, indicating a deeper, more serious layer of interest. These "Ah?" comments reveal that young people are attentive to the world around them. "Ah?" has become their unique way of responding to contemporary events, using it as a tool to document today's history.
Every year brings a new bullet comment of the year, but what never changes is how young people want their voices to be heard. Do you still remember which video got you to send an "Ah?" in 2023?
